Noam Lemelshtrich Latar, Ph.D. is the Founding Dean of the Sammy Ofer School of Communications at IDC Herzliya (the first private academic institution in Israel). He served as the Chairperson of the Israel Communications Association (ISCA) from 2009 to 2012. The ISCA represents all the media researchers in Israeli universities and colleges. Lemelshtrich Latar received a Ph.D. in Communications from MIT in 1974, and M.Sc. in Engineering Systems from Stanford in 1971. He was among the founders of the Community Dialogue Project at MIT, experimenting with interactive TV programs involving communities through electronic means. He pioneered the papers on touch screen feedback and interactive TV in the early 1970s, on new media and cybernetic decision making in the early 1990s, on digital identities (Social DNA) in 2004 and Artificial Intelligence and Journalism in 2009. Lemelshtrich Latar initiated the teaching and research of new media at the Hebrew University and at Tel Aviv University, and was involved in the Israeli high-tech industry, establishing several communications startups in cognitive enhancement employing computer algorithms and data mining of consumer choices. In 2005 he joined IDC Herzliya as the founding dean of the new School of Communications, focusing on the integration of classical and new media research and innovation. His current research interest is in the effects of artificial intelligence on journalism.